Fans are adoring the old-fashioned yellow away set on Leeds United, which nods to the past.
We're in the middle of summer, which means equipment reveal period, as clubs from all over the world show their new shirt designs hoping to win fans ' approval and fly off the shelves.
The fresh Leeds United away top is the most recent set release to make people's minds. The Championship side followed a recent trend of bringing retro badges up to change strips.
The iconic" smiley" crest, which was first featured on kits in the 1970s and is now a part of this new kit, based on an original late-1970s design, has received almost universal praise from Leeds fans, who, if you recall the 2018 new badge debacle, are n't afraid to criticize something they do n't like.
What is the history behind Leeds United's ' smiling' badge?
York United were a pioneer in products and marketing back in the 1970s, as well as one of the best teams in Europe. When he met with Admiral's best bronze in 1973, famous manager Don Revie met with them to discuss the idea of selling copy shirts to fans.
Revie hired an artist/PR expert by the name of Paul Trevillion to try and rid the team of their "dirty Leeds" image a year earlier, and as part of this mandate, he set about changing the team's system. This meeting was in line with Leeds ' innovative approach at the time.
In 1973, he redesigned the team emblem, ripping up the LUFC text layout and creating a fresh, very of its period crest with a golden L and U nestled up in bubble writing on a blue background. One of his innovations was numbered sock tags, which each player would give as souvenirs after the game. The movement on the L gave the impression of a laugh, which is where it gets its name and a post-modern vintage sports design was born.
&# 128993, &# 119808, &# 119845, &# 119851, &# 119838, &# 119834, &# 119837, &# 119858, &# 119816, &# 119836, &# 119848, &# 119847, &# 119842, &# 119836,! Introducing the new 24/25 #LUFC by @adidasfootball away set! July 24, 2024
The team's emblem would change a few things, including changing the colors blue and yellow during the 1975/76 campaign, but it remained the team's standard peak until the 1980/8 1 period, when a new bird design was used.
The emblem has through numerous changes, but the smiling emblem has remained a cult favorite for Leeds fans. Before the team switched to a Yorkshire rose-inspired peak between 1984 and 1998, with the first type of what became the latest peak being unveiled in 1998, the team used the bird symbol for four months.
&# 128248, | Our new crest# MOT #LUFC6 months of research10, 000 people consulted Ready for the next 100 yearsWatch video ➡ ️ https ://t.co/rIIdL2Yz9F pic. twitter.com/pMrd3zTjClJanuary 24, 2018
One of the most disastrous rebrandings in sports history was the team's unveiling of a new badge in 2018 that took inspiration from the" Less salute" and the peak, which depicted a headless model's clenched fist against their chest. The league decided to change their strong new look after six hours of constant mocking it on social media and 10,000 signing petitions calling for its destruction.
According to the initial impression of the social media audience, it's fair to say that this retro-inspired novel appearance has performed a little better.
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